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“If you want to create a $100 million company, you better be going after a market that’s measured in billions.” – Jason Lemkin, SaaStr Founder For early-stage B2B SaaS startups with less than $500K ARR, calculating the Total Addressable Market (TAM) is crucial for strategic planning, fundraising, and validating business potential. This guide provides practical…
In the fast-paced world of Software as a Service (SaaS), understanding your market potential is crucial for success. Three key metrics that help businesses gauge their market opportunity are Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). This article will delve deep into these concepts, explain how they apply to…