personal blog
Remember when SaaS was just “software you didn’t have to install”? Simple, right? Well, buckle up, because the next 5-10 years are going to redefine everything we know about cloud software. We’re moving from helpful digital tools to an era of autonomous digital employees. And it’s going to be a wild, efficient, and sometimes a…
A Critical Analysis of Arattai, Hike’s Failure, and the Network Effect Paradox In September 2025, Zoho’s Arattai messaging app experienced what appeared to be a breakthrough moment. Daily sign-ups reportedly increased 100-fold, and the Indian tech ecosystem erupted with optimistic headlines proclaiming the arrival of a “WhatsApp killer.” But behind the media fanfare and nationalist…
Introduction The Jobs to Be Done (JTBD) framework is a powerful tool for understanding customer motivations and innovating products or services that truly meet their needs. This article explores how JTBD can be applied in four major industries: finance, technology, retail, and education. By examining specific examples in each sector, we’ll demonstrate how this approach…
The Jobs to Be Done (JTBD) framework is a practical approach to innovation and product development that helps you get to the heart of what your customers really want. In this article, we’ll break down the key ideas behind JTBD, show you how to start using it within your organization, and give you some real-world…