personal blog
Let’s be real: human relationships are complicated. We’re emotional, intuitive, and unpredictable, and when we need help—whether it’s with a brand we love or a problem that’s stressing us out—what we crave most is someone who “gets” us. But here’s the thing: when that “someone” turns out to be a chatbot, things can quickly take…
In the fast-paced world of Software as a Service (SaaS), understanding your market potential is crucial for success. Three key metrics that help businesses gauge their market opportunity are Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). This article will delve deep into these concepts, explain how they apply to…