Let’s be real: human relationships are complicated. We’re emotional, intuitive, and unpredictable, and when we need help—whether it’s with a brand we love or a problem that’s stressing us out—what we crave most is someone who “gets” us. But here’s the thing: when that “someone” turns out to be a chatbot, things can quickly take…
Author: Sandeep
TAM, SAM, and SOM in the SaaS Space: A Comprehensive Guide
In the fast-paced world of Software as a Service (SaaS), understanding your market potential is crucial for success. Three key metrics that help businesses gauge their market opportunity are Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). This article will delve deep into these concepts, explain how they apply to…
Jobs to Be Done: Examples in Finance, Technology, Retail, and Education
Introduction The Jobs to Be Done (JTBD) framework is a powerful tool for understanding customer motivations and innovating products or services that truly meet their needs. This article explores how JTBD can be applied in four major industries: finance, technology, retail, and education. By examining specific examples in each sector, we’ll demonstrate how this approach…
Jobs to Be Done Framework
The Jobs to Be Done (JTBD) framework is a practical approach to innovation and product development that helps you get to the heart of what your customers really want. In this article, we’ll break down the key ideas behind JTBD, show you how to start using it within your organization, and give you some real-world…
Don’t be afraid of Career Transitions
Picture this: You’re a top-notch HR professional, the “Kabir Khan” of your team, if you will. You’ve even got your own version of the “Sattar Minute” speech for onboarding new recruits. But suddenly, the spotlight shifts to digital marketing. If Kabir Khan were to become a digital marketer, would he just be spinning a chakri…